What is route optimization? Complete guide


Technology has taken the route optimization to the digital environment in the modern world. An effective route optimization software is one of the main factors that enable online businesses to improve their logistics. Undoubtedly, planning and managing the route is imperative for the success of any online shop nowadays. If you are an online shop owner delivering locally to your customers, it’s essential to increase delivery efficiency. In essence, this is how you can further sustain competition in the market. Here’s why route optimization software saves you hours of work weekly and playing an essential role in your business.

Why route optimization software saves you hours of weekly work?

Optimization is usually a process of achieving more with less. In today’s world, fulfilling your customers’ orders consistently well is not a differentiator anymore, but a basic necessity. There is a great number of orders occurring each day and delivering them locally to your customers fast is crucial.

Optimizing the routes of delivery helps reduce the time each delivery takes. Secondly, it reduces the distance each driver drives every day. Thirdly, it reduces down costs of movement (reducing fuel and resource costs).

One important outcome for businesses is they can deliver more orders during a single trip. All while keeping costs under control. All of these factors make it imperative for online shops to control and have an effective route optimization plan. Not to mention the increased customer satisfaction rate.

Challenges resolved by LOGISTIA

There are common challenges faced by online shops which are efficiently resolved by the route optimization software built inside Logistia:

More efficient delivery staff

There is a constant rise in demand for online shops. But owners are experiencing an acute shortage of delivery personnel. Good planning using route optimization helps maximize the number of orders delivered by each person. It ensures more deliveries are done in the same area by the same person, this meeting the challenge.

Increased demand

By efficiently using the time of each delivery person, you can accommodate the increased demand for orders. In this case, Logistia shows each delivery person when they will arrive at each order. The data is shown by taking into account the time and traffic data. Also, they will know when they will finish the day and return home.

Because Logistia can send a text or email with a tracking link included, you will free yourself from customer inquiries about when the order will arrive at their address.

Increased expenses

With demand and expansion naturally, the costs increase. In this situation, it becomes necessary to meet customers’ expectations with available resources. Logistia’s route optimization software saves hours of work and will keep your costs down through proper planning.

Main benefits of Logistia for your online shop

Minimized efforts

You will be permanently in touch with the health of your online shop. So as an owner, you can manage orders, manage stocks and assign orders to your delivery staff.

ETA calculations

Each one of your delivery staff will know when they’ll arrive at each customer. Also, when their day will be finished is displayed on their screen.

Return on investment

By accommodating more orders for each delivery staff in a more efficient way, your online shop can increase and keep up with competitors. Fast and on-time delivery plays a key factor in customer satisfaction. Without a doubt, this can increase your overall Net Promoter Score.

Create your Logistia account today and start increasing your customer satisfaction.

1 Comment

  1. Happisales
    August 10, 2021

    It’s really a great and helpful piece of information. I am glad that you shared this useful info with us.

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